1. Purpose and Functionality

OAM Banking Mobile Banking aims to provide seamless financial services while ensuring operational efficiency and insightful analytics for decision-making. It enables financial institutions to serve their customers with innovative digital banking features and provides back-end tools to analyze and optimize operations.

2. Key Features

Customer-facing Features:

• Account Management: Real-time access to account details, balances, and transaction history.
• Payments and Transfers: Facilitates P2P (peer-to-peer) transfers, bill payments, and utility payments.
• Mobile Wallet Integration: Support for mobile wallets to improve financial inclusivity.
• Loan Management: Access to loan balances, repayment schedules, and application for new loans.
• Card Services: Options to activate, deactivate, and manage cards securely.
• Deposit Services: Online savings deposits and fixed deposit creation.
• Multi-language Support: User interfaces available in multiple languages for inclusivity.

Operational Features:

• Real-time Monitoring: Tracks transaction volumes, customer activity, and performance metrics.
• Compliance and Security: Ensures adherence to regulations and provides advanced security features like biometric authentication, two-factor authentication (2FA), and end-to-end encryption.
• CRM Integration: Tracks customer interactions and enhances relationship management.
• Branchless Banking: Support for agents and merchants for services like cash-in, cash-out, and micro-loans.

Analytical Features:

• Customer Insights: Provides data-driven insights into customer behavior, preferences, and trends.
• Risk Management: Monitors risks, including transaction anomalies and fraud detection.
• Performance Metrics: Dashboards for KPIs such as loan performance, transaction efficiency, and customer engagement.
• Predictive Analytics: Helps forecast trends such as customer churn, financial risks, and market opportunities.

3. Benefits for Financial Institutions

• Enhanced Customer Experience: Provides an intuitive and easy-to-use app for end customers, increasing satisfaction and loyalty.
• Operational Efficiency: Reduces operational costs by automating routine banking functions and improving the efficiency of customer service.
• Financial Inclusion: Extends banking services to underserved or remote areas through mobile access.
• Improved Decision-making: Offers tools for strategic planning and operational adjustments based on real-time data analytics.

4. Target Audience

• Banks: From large commercial banks to smaller regional entities seeking digital transformation.
• Microfinance Institutions (MFIs): Institutions catering to rural and underserved populations, focusing on loan disbursement and repayment through mobile platforms.
• Non-banking Financial Companies (NBFCs): Entities providing specialized financial services such as insurance, investments, and loans.

5. Technical Overview

• Platform: Supports both Android and iOS applications.
• Integration: API-driven architecture for easy integration with core banking systems (CBS) and third-party services.
• Scalability: Designed to handle growing customer bases and increasing transaction volumes.
• Deployment Options: Supports both on-premise and cloud-based deployments.

6. Security and Compliance

• Security Measures: Utilizes robust encryption, secure session management, and regular vulnerability assessments.
• Compliance: Aligns with local and international financial regulations, including GDPR, PSD2, and KYC/AML standards.

7. Challenges Addressed

• Cost of Banking Operations: Reduces the cost through digital transformation.
• Accessibility: Bridges the gap for customers in remote locations.
• Data Management: Offers centralized and streamlined data for operational and analytical purposes.

8. Market Positioning

OAM Banking Mobile Banking stands out due to its dual focus on customer convenience and institutional operational efficiency, catering to a wide range of financial organizations aiming to achieve digital banking excellence.